shop briefs

Brief
Heather Grey

$30

Information

Featuring horizontal fly, and our custom blend of Siro-spun Micromodal®. It's supportive, odor-resistant, and supremely breathable.

100% Gamechanger Guarantee. Love your first pair or it's on us. Read More

Start fresh: mix and match 6 underwear for $150.

Size

Quantity

Error:

sizing & materials
Free shipping on US orders $75+

Information

Featuring horizontal fly, and our custom blend of Siro-spun Micromodal®. It's supportive, odor-resistant, and supremely breathable.

100% Gamechanger Guarantee. Love your first pair or it's on us. Read More

Start fresh: mix and match 6 underwear for $150.

Heather grey brief laid flat on grey background.

Shirtless man wearing grey briefs standing a locker room putting on a shirt.

Close up detail shot of horizontal fly pouch found on grey.

Our Customers Are Saying…

Great fit!

The size and feel is great. The consistency of size and quality makes the price worth it. Other popular brands that cost more do not always come with the quality.

Great feel and quality

I was apprehensive buying something from an Instagram ad, but these are some of the best undies I have bought. The quality is impressive, ran it through the dryer on medium heat and they didn’t shrink or lose elasticity. Great job making them!

Great product! Great value!

Super comfortable and the horizontal opening!!

I like them!

So they are very comfy, breathe well and they hold everything (front and back) quite nicely. Only issue is that they ride kind of high on the waist. I'll likely try buying a smaller size next time.

Nice!

Great fit! Comfy.

Love the fit and the fabric. I will buy again

perfect!

Excellent fit, and look. great fabric...i got tons of compliments on them :)

Sizing is true

Fit as I expected

The perfect brief

As a guy in his 20’s, it’s hard to find briefs that aren’t tailored towards old men. I think that if more companies started making their underwear like Nice does, then more men my age would be wearing briefs.

I saw these briefs advertised on Instagram and was immediately intrigued. I’ve been looking for a white brief that had a classic design but didn’t look dated. I’ve also been looking for briefs with a horizontal fly because I don’t want to untuck my shirt, undo my belt, and open my fly when I’m using the bathroom at work. These briefs are outstanding! The cut is perfect - not too high and not too skimpy. The material is soft, strong, and stretchy without feeling overly artificial. And they have a timeless, retro look without being tacky or looking dated. Overall, these are phenomenal and I will definitely be buying more in the future!

winner of "most innovative underwear" - Wall Street Journal

Image of product: Brief ~ Heather Grey - type Pack

horizontal fly

Our multi-piece, double layer, contoured pouch with a horizontal fly allows for support and freedom of movement, while still allowing for quick and easy access when nature calls.

it's like air-conditioned underwear

Our custom blend of Siro-spun Micromodal® has it all. It's supportive, odor-resistant, supremely breathable and simply feels amazing.

elevated styling

We've obsessed over every detail including a signature color matched tonal waistband and soft, jacquard label to create a sophisticated look you won't find anywhere else.

More for your drawer