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make your mark

Customize the most comfortable underwear and socks on the planet.

customize

best sellers

100% Gamechanger Guarantee & free US shipping.

find your first pair

underwear

Introducing the lounge short: Substantial enough to lounge around in, sleek enough to wear as a boxer.

shop now

socks

Build Your Own Box with over 1 billion unique combinations.

build my box

customize

One of a kind comfort.

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winner of "most innovative underwear"
"best gifts"
"the new office style essential"

the most comfortable softwear in the world, guaranteed.

make your mark

Customize the most comfortable underwear and socks on the planet.

customize

best sellers

100% Gamechanger Guarantee & free US shipping.

find your first pair

underwear

Introducing the lounge short: Substantial enough to lounge around in, sleek enough to wear as a boxer.

shop now

socks

Build Your Own Box with over 1 billion unique combinations.

build my box

customize

One of a kind comfort.

learn more
as of right now,

133,935

items recycled.

saving over 20.1 million gallons of water and 125,564 lbs of CO2.
Learn More

this week's best-sellers

Free US Shipping & 100% Gamechanger Guarantee: love your first pair or it's on us.

Boxer Briefs
Variety 3 Pack
$59
Customize
Personal Edition: Luxe Ribbed
Black, Navy Blue, Charcoal
$45
Customize
Customized Lounge Short
$33
Learn more about recycling your soft goods.
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